Celebrating Tu B'Shevat: The New Year for the Trees

duda • January 21, 2025

The Jewish National Fund/Keren Kayemeth L’Israel (JNF/KKL) blue box. How many grew up putting tzedakah coins in that blue tin? Or perhaps you received a certificate at your B’Mitzvah announcing: “A tree has been planted in your honor in Israel.” Although JNF was initially created to purchase land (1901) and most recently is trying to deal with preserving and sharing water, it is best known for planting trees, particularly on Tu B’Shvat.

Tu B’Shvat (literally the 15th of the Hebrew month of Shevat) has been called the holiday of the trees, or the trees’ birthday, for centuries. In Israel at that season, the new rains have fallen, new growth has begun, and the trees are ready to return to life. Not so much here in Maine! The connection to planting trees on To B’Shvat seems to have been initiated by Zeev Yavetz in 1892. Yavetz, feeling the need to renew the land, planted trees in Zichron Yaakov with his pupils, and a new tradition was born.

 

Since that day, millions of trees have been planted in Israel. In fact, at the 2023 UN Climate Change Conference in Glasgow, Israel was highlighted as one of the only nations in the world to enter the 21st century with more trees than it had 100 years ago. Some 250,000,000 have been planted.

 

I have a favorite tree, one that is not new but central in Jewish literature and history: the olive tree. In Kabbalistic Tu B’Shvat sedarim, it symbolizes the fruits of strength—that is, soft fruits with pits at the center. The olive tree reminds us of the life-sustaining power that emanates from the earth and the spiritual and emotional strength within each of us. The Sages taught: Just as olive oil brings light into the world, so do the people of Israel bring light to the world. (Shir HaShirim Raba 1:2)

 

Just as Judaism has survived 3,000-plus years, the Al Alwajah olive tree in Beit Lechem is believed to be more than 4,000 years old. Tradition holds that the small grove of olive trees in Gatshemene, just east of the Old City in Jerusalem, is from the time of Jesus (probably they are closer to 1,000 years, but don’t ruin the story with facts!).

 

All twisted and gnarled, the olive tree is a beautiful symbol of longevity and perseverance.

 

Enjoy the fruits of your trees!

Rabbi Estrin

 

Here are a few favorite Tu B’Shvat videos for you to enjoy:

 

●    100 years of Tu B’Shvat in Israel

●    A popular children’s Tu B’Shvat song in Israel

●     Naomi Shemer's much beloved song Chorshat Ha-ekaliptus, sung here by Ofira Gluska

 


May 4, 2026
After a four-month, intensive search, we are thrilled to announce that the JCA’s new Chief Executive Officer will be Susan Cohen, presently of London, England. After growing up in Massachusetts, Susan has spent the last 30 years of her career in Italy and the UK, with extensive senior leadership experience in the nonprofit and Jewish communal sectors. We were immediately struck by Susan’s relevant professional experience, but also her thoughtfulness, steady leadership style, clear sense of compassion, and her deep and enduring ties to Jewish life in Maine. Her father was born in Portland and raised in South Portland, and her grandparents were active members of the local Jewish community, where Susan enjoyed visiting regularly throughout her childhood. When considering this opportunity, Susan shared: “The JCA’s mission, especially its commitment to radical inclusivity and cultivating a thriving Jewish community, resonates deeply with me. I am inspired by the JCA’s growth, vibrant programming, and role as a convener across a diverse and expanding population. Uniting people across synagogues, agencies, and the broader community has been a defining feature of my leadership. I would be honored to help lead the organization into its next phase.” In addition to regularly visiting her family in Portland and Bangor as a child, Susan attended Bowdoin College for a year–and volunteered at the Hebrew School at Beth Israel Congregation in Bath!–before finishing her undergraduate degree at Georgetown University. She went on to receive a Masters in Public Policy from Harvard University, and then moved to Europe for international work opportunities. Susan raised her three adult children in London, and is now ready to make the move back to New England to be closer to her parents in the Boston area. We are confident that Susan’s meaningful experience in Jewish communal and social service nonprofit organizations will have a significant positive impact on the entire JCA community. As Executive Director (Chief Executive) of Six Point Foundation, she led a Jewish grantmaking organization supporting Holocaust survivors from inception through successful spend out, building partnerships across the Jewish communal landscape and designing initiatives with long-term impact. She then worked as a member of the senior leadership team at Nightingale Hammerson, a 350-person Jewish eldercare organization based in London. She is currently a senior leader at Oxfam, a global confederation of over 20 independent organizations working in 70+ countries to fight inequality and end poverty through humanitarian aid, long-term development, and campaigns. Throughout these roles, she has exhibited strategic and empathetic leadership, organizational excellence, keen financial oversight, and a deep commitment to inclusion and community building. The JCA Board of Directors would like to thank the Search Committee for all the time, energy, and professionalism that they brought to this process. We’re indebted to Rachael Alfond and Stefanie Levenson, who have been volunteering so generously as Acting Co-Directors during this transition, as well as the entire JCA staff for their ongoing commitment and hard work. We also want to thank JCC Association and our search consultant, Steve Engel, for their incredible support and guidance. Susan will take the next few months to wrap things up in London and make the big move to Maine, starting as CEO of the JCA in early August. We are all excited about welcoming her to our community this summer and to the work ahead under her leadership. Stay tuned for opportunities to meet Susan and help her settle into her new role and life here in the coming months!
April 22, 2026
On behalf of the entire team at the JCA, thank you to everyone who participated in the second annual JCA Mitzvah Day! This year, 87 volunteers gave back across 8 service sites, making a meaningful impact in our community. We are truly grateful to all who took the time to be part of this special day. We hope you’ll stay connected with us as we offer a variety of volunteer opportunities throughout the year.  Thank you for being part of this shared effort of Tikkun Olam—repairing our world, one act at a time. Your presence and energy made a real difference.
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